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Research papers

Customer satisfaction

The German Customer Barometer cannot replace a business's own analysis of customer satisfaction and retention, enabling it to realise a lasting high quality in all areas of customer relations within the company at large. However, through its...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Frank Dornach, Anton Meyer
May 1, 1996
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Citation

Dornach and Meyer (1996a, May 01). Customer satisfaction . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-